Apple of His Eye Inc. partnered with the Ohio Center for Excellence and SAMHSA to promote the Talk They Hear You Campaign. This PSA was designed to educate parents, caregivers, educators, and community members on actions to prevent underage drinking and other substance use. 

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This PSA was streamed on multiple media platforms and ran as a part of movie previews in the following theaters:

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1.) Cinemark Oakley Theater

2.) AMC West Chester Theater

3.) AMC Classic Hamilton 8 Theater

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These PSAs ran February 2025 through June 2025